The width and breadth of custom scoring continued in 2016 for Aircast Custom Music. Each year begins with a clean slate, and it’s always surprising when we look back on the broad spectrum of music types that we cover.
Fox Television’s hit show, Empire, needed a version of the national anthem that “goes dark” after a few seconds. Boy did it go dark. It’s a relatively short piece (less than :30), but puts the message across.
Late in the year, we created a unique honky tonk/ragtime version of “Jingle Bells” for CBN, the Christian Broadcasting Network. It is used in a shopping mall scene that addresses the popular holiday issue of “Merry Christmas” vs. “Happy Holidays.” The music provided a supportive-but-subtle backdrop to the :90 promo.
As a cue for a yet-to-be-released feature film, a hybrid Mariachi / Rumba piece was required. It had to be authentic – both in arrangement and instrumentation. Bam! Start dancing.
Imaging for local television can take many different shapes, depending on what the station wants to communicate. In the case of WHEC-TV (NBC in Rochester, NY), they wanted to reiterate the unique aspects of living in the area that wouldn’t be top-of-mind for those not familiar with it. They also wanted to reinforce the phrase, “We Love This Place.” Mission accomplished.
Who knows what 2017 will look like this time next year, but if past is prologue, it will be a look back that is all over the map.
– Randy Hart, Creative Services Director for Aircast Custom Music