Joy Butler wrote a great piece about legally adding music to your company video for the “Guide Through the Legal Jungle” blog, and we thought it was worth sharing here. We are passionate about the importance of making sure any music used anywhere is done so legally and with all of the hard working people behind the music being compensated properly for their work and creative efforts. We hope you’ll read the excerpt from Joy’s piece below and click the link provided for the whole article, and if you have a company video you need music for, contact us at firstname.lastname@example.org– we’re happy to help!
Adding Music to Your Company Video
Your company produces a short video. To make the video more interesting, your company adds a popular song as a soundtrack. Your company now wants to post the video online. Any problems with that?
Yes, a few. There are a few music licensing issues you should address before posting that video.
NOT ROCKET SCIENCE; BUT NOT INTUITIVE EITHER
While music law is not rocket science, it is not always intuitive. The music license is called by a different name depending on (i) whether you are using the song, the sound recording or both and (ii) how you are using them.
THE COMPANY’S ASCAP/BMI LICENSE DOES NOT ADDRESS ALL THE ISSUES
Companies mentioning this video issue often wonder if they can rely on their existing license with ASCAP or BMI for posting of the video. No, they cannot, because ASCAP and BMI issue only public performance licenses. For imbedding a recording of a popular song into a company video, the company needs both a synchronization or “synch” license (for the song) and a master use license (for the sound recording). When you obtain synch licenses and master use licenses, any necessary permission to render a public performance should be incorporated into the synch license or master use license.