Randy Hart, Creative Services Director for our Aircast division has recently gotten on the blogging bandwagon, and he’s producing some great stuff. Here’s an excerpt from his latest blog post, and we hop you’ll click through to read the whole entry and start checking in on Randy regularly.
First-for any of my clients and friends that have heard this story before, please understand that this blog allows for a broader throw of some favorite stories related to custom music production. So to them, if you need to check your stocks, grab a snack or get lost in youtube for a little while, now may be the time. For everyone else, this will help explain the mystery of what a music producer actually does (sometimes).
A few years ago, a cable network hired us to create a :30 promo for one of their more popular programs. As is our standard procedure, we received the initial creative directives and went to work. They were of the “normal” variety – including terms like energetic, driving, hip, prominent guitar, bouncy, etc. After getting their approval on a rough sketch, we completed the piece, delivered a mix and scheduled a conference call with all of their creative folks to get feedback and (hopefully) sign off.